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	<title>Brenda Thomson&#039;s BLOG</title>
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	<description>The BLOG for SMART networkers</description>
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		<title>Brenda Thomson&#039;s BLOG</title>
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		<title>Four Key Reasons Why Your Articles May Not Be Working for You.</title>
		<link>http://brendathomson.wordpress.com/2010/04/08/four-key-reasons-why-your-articles-may-not-be-working-for-you/</link>
		<comments>http://brendathomson.wordpress.com/2010/04/08/four-key-reasons-why-your-articles-may-not-be-working-for-you/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 08:56:48 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=183</guid>
		<description><![CDATA[Writing articles is a well known and highly effective marketing strategy.  You hear people talking about having built entire businesses using article marketing. The are certainly one strategy that I often recommend when talking about ways small business owners can work together. On the other hand one comment I hear really often when discussing article [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.wordpress.com&amp;blog=7159514&amp;post=183&amp;subd=brendathomson&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Do you pass the referral strategies T.E.S.T.? (Part 4)</title>
		<link>http://brendathomson.wordpress.com/2010/04/01/do-you-pass-the-referral-strategies-t-e-s-t-part-4/</link>
		<comments>http://brendathomson.wordpress.com/2010/04/01/do-you-pass-the-referral-strategies-t-e-s-t-part-4/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:58:28 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking mistakes]]></category>
		<category><![CDATA[Referral]]></category>
		<category><![CDATA[smart networking]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=180</guid>
		<description><![CDATA[This is the last in the four part series on making sure that you are generating endless rush of quality referrals for your business. Over the past three weeks we have looked at: Trust: developing trust with your referral partners Education: providing education tools that make it easy for them to refer potential clients to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.wordpress.com&amp;blog=7159514&amp;post=180&amp;subd=brendathomson&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Do you pass the referral strategies T.E.S.T.? (Part 3)</title>
		<link>http://brendathomson.wordpress.com/2010/03/24/do-you-pass-the-referral-strategies-t-e-s-t-part-3/</link>
		<comments>http://brendathomson.wordpress.com/2010/03/24/do-you-pass-the-referral-strategies-t-e-s-t-part-3/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 11:42:13 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=176</guid>
		<description><![CDATA[This is the third in a four part series of making sure that you are generating endless rush of quality referrals for your business. Over the past two weeks we have looked at Trust: developing trust with your referral partners Education: providing education tools that make it easy for them to refer potential clients to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.wordpress.com&amp;blog=7159514&amp;post=176&amp;subd=brendathomson&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Do You Have the &#8220;E&#8221; in YOUR Referral T.E.S.T.?</title>
		<link>http://brendathomson.wordpress.com/2010/03/18/do-you-have-the-e-in-your-referral-t-e-s-t/</link>
		<comments>http://brendathomson.wordpress.com/2010/03/18/do-you-have-the-e-in-your-referral-t-e-s-t/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 00:53:12 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[educator]]></category>
		<category><![CDATA[lead]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[smart networking]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=173</guid>
		<description><![CDATA[The sad fact is that many people believe that a referred lead is as good as sold and all good selling skills go out the window! Certainly a referred lead is often easier to convert than a lead that came from an advertisement. After all people prefer to buy from businesses and individuals that they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.wordpress.com&amp;blog=7159514&amp;post=173&amp;subd=brendathomson&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Do you pass the SMART Referral strategy T.E.S.T.?</title>
		<link>http://brendathomson.wordpress.com/2010/03/11/do-you-pass-the-smart-referral-strategy-t-e-s-t/</link>
		<comments>http://brendathomson.wordpress.com/2010/03/11/do-you-pass-the-smart-referral-strategy-t-e-s-t/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 00:10:21 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=171</guid>
		<description><![CDATA[Here are 4 quick questions to find out. Trust: Obviously to earn trust you have to deliver outstanding service, but do you have strategies in place to speed up and capture the process? Education: do you have strategies in place to educate your referral partners and raving fans on why and how they should refer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.wordpress.com&amp;blog=7159514&amp;post=171&amp;subd=brendathomson&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Are you strategic alliance ready?</title>
		<link>http://brendathomson.wordpress.com/2010/03/04/are-you-strategic-alliance-ready/</link>
		<comments>http://brendathomson.wordpress.com/2010/03/04/are-you-strategic-alliance-ready/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 23:31:39 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[complimentary cd]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[strategic alliance]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=168</guid>
		<description><![CDATA[Over the past couple of years as I have worked with more and more business owners on growing their businesses using the power of strategic alliances I have realised that there are some business basics that they need to get into place in order to make strategic alliances really work in their businesses. I call [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.wordpress.com&amp;blog=7159514&amp;post=168&amp;subd=brendathomson&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Strategic Alliance Implementation Checklist</title>
		<link>http://brendathomson.wordpress.com/2010/02/25/strategic-alliance-implementation-checklist/</link>
		<comments>http://brendathomson.wordpress.com/2010/02/25/strategic-alliance-implementation-checklist/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 23:00:51 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[implementation]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[strategic alliance]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=166</guid>
		<description><![CDATA[Strategic alliances are the most powerful marketing and business development strategy available to small business owners and entrepreneurs. However they frequently never get off the ground, and when they do they can be a costly waste of time and energy, sometimes even destroying friendships and business relationships. Why? Because the parties involved didn’t have a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.wordpress.com&amp;blog=7159514&amp;post=166&amp;subd=brendathomson&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/4cd2ffb871df6534b352f4feb67073e1?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">Brenda Thomson</media:title>
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		<title>A Fantastic Alliance Opportunity</title>
		<link>http://brendathomson.wordpress.com/2010/02/18/a-fantastic-alliance-opportunity/</link>
		<comments>http://brendathomson.wordpress.com/2010/02/18/a-fantastic-alliance-opportunity/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 05:17:50 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[ALLIANCE]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Mums]]></category>
		<category><![CDATA[Melissa Khalinsky]]></category>
		<category><![CDATA[opportunity]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=161</guid>
		<description><![CDATA[The best strategic alliance opportunities come from working with other businesses who share your target market.  Just think about how McDonalds and Disney Pictures have been able to support each other through the Happy Meal Figurines concept over the years.  That alliance leveraged the billions of advertising dollars invested by each company allowing the other [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.wordpress.com&amp;blog=7159514&amp;post=161&amp;subd=brendathomson&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>What is your networking mindset?</title>
		<link>http://brendathomson.wordpress.com/2010/02/10/what-is-your-networking-mindset/</link>
		<comments>http://brendathomson.wordpress.com/2010/02/10/what-is-your-networking-mindset/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 09:16:49 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[smart networking]]></category>
		<category><![CDATA[strategies]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=159</guid>
		<description><![CDATA[Many small business owners approach networking from the mindset of sales and marketing strategy.  And it’s not surprising  &#8211; after all we are frequently told that networking works.  80% or more of business in the market place comes either directly or indirectly from networking and referrals. Traditional networking training encourages novice networkers to prepare and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.wordpress.com&amp;blog=7159514&amp;post=159&amp;subd=brendathomson&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Brenda’s Recipe for SMART Coffee</title>
		<link>http://brendathomson.wordpress.com/2010/02/04/brenda%e2%80%99s-recipe-for-smart-coffee/</link>
		<comments>http://brendathomson.wordpress.com/2010/02/04/brenda%e2%80%99s-recipe-for-smart-coffee/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 23:36:38 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[smart]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=156</guid>
		<description><![CDATA[Networking is all about building quality relationships but how many times have you had a coffee meeting that goes absolutely nowhere?  You know how it is … an hour wasted while the other person tells you all about themselves and their business with no mention of how they may be able to help you.. Or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.wordpress.com&amp;blog=7159514&amp;post=156&amp;subd=brendathomson&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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